About Us

 

SEVENTEEN LONDON began in 2017 when founder Oliver set out to find durable, functional, and stylish school backpacks for his daughters. After searching without success, he decided to create his own—bags that could handle everyday use while still expressing individuality.

This idea led to the first collection in 2018: simple, practical designs inspired by London’s clean, modern aesthetic. What started as a personal project quickly resonated with customers, and SEVENTEEN LONDON has since grown into a global brand loved across Europe and beyond.

Today, the mission remains the same—
to design reliable, thoughtfully crafted backpacks that fit real life and true personal style.

 

Our main office is currently based in Manchester, UK and is run by a small team who are passionate about delivering top quality products and service to our customers.

Here at SEVENTEEN LONDON we aim to create products that are:

• Timeless yet fun and stylish

• High quality and durable to stand the test of time

• Functional and versatile to be used for various occasions and activities

• Environmental friendly and sustainable for our next generation