Our Story – Seventeen London

Our Story

SEVENTEEN LONDON was founded in 2017 by Laura & Oliver. When living in London, they wanted to find a functional backpack for their two daughters that could be used throughout their school life, while still showing off their individual styles and personalities. When Laura & Oliver couldn’t find what they were looking for, they decided to create one themselves. The brand developed their first few products by mid-2018, and has been growing ever since.

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